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Web Design & Development

WordPress built the right way. The first time.

We don't install a theme and call it done. We build custom WordPress sites from the ground up, engineered for performance, security, and the long haul.

WordPress is our home base. We know every room.

WordPress powers over 40% of the web, but most WordPress sites are built the same lazy way: a premium theme, a page builder, a stack of plugins, and a prayer. We do it differently. Every site we build starts with a clean foundation, a custom design, and code that's written to last.

We're not just WordPress developers, we're WordPress specialists. That means we know when to use a plugin and when to build one, when a theme is the right call and when it'll become a liability, and how to configure a WordPress environment so it performs like it should and stays secure for years after launch.

40%+Of the web runs on WordPress
15+ yearsBuilding on WordPress
110+Active client sites managed
Our Approach

What you can expect from our WordPress builds

Your site should work for your business, not the other way around. Every build is custom, performant, and built to be managed by your team, not just ours.

01

Custom Theme Development

No off-the-shelf themes, and no page-builder bloat. We build custom WordPress themes from scratch, designed to your brand and engineered to perform. The result is a site that's uniquely yours, with a codebase that won't fight you six months from now.

02

Custom Plugin Development

When the right plugin doesn't exist, we build it. Our custom plugins are built to WordPress coding standards, maintained alongside your site, and designed to solve specific business problems rather than add unnecessary complexity. See our featured plugins below.

03

Template Customization

Already on WordPress but need your existing theme pushed further? We customize and extend existing templates, child themes, and page-builder layouts to get you where you need to go without a full rebuild.

04

API & Third-Party Integrations

We connect WordPress to the tools your business runs on: careers feeds, CRMs, EHRs, payment processors, marketing platforms, and more. If it has an API, we can integrate it cleanly into your WordPress environment.

05

Advanced Custom Fields (ACF)

ACF Pro is a cornerstone of how we build content-managed sites. We use it to create structured, intuitive content entry experiences for your team, with custom post types, flexible content layouts, and relationship fields that make complex content manageable.

06

Performance Optimization

A slow WordPress site is a business problem. We configure caching, optimize images, minimize render-blocking resources, and tune server-level settings to hit Core Web Vitals targets that actually move the needle on SEO and conversions.

07

Security Hardening

WordPress security isn't set-and-forget. We harden every site we build by locking down file permissions, configuring firewalls, enforcing strong authentication, and monitoring for threats so vulnerabilities don't become incidents.

08

CMS Training & Documentation

We don't hand you a site and disappear. Every project includes a walkthrough of the CMS and documentation tailored to how your team will actually use it, so you can manage your content confidently without calling us for every update.

Built by LaunchPad

Custom plugins we've built

When the WordPress ecosystem doesn't have what a client needs, we build it. Here are a few plugins we've developed for real client problems.

Search & Indexing

ACF Index Pro

Extends Advanced Custom Fields into WordPress search indexing, making custom field data searchable alongside standard post content. Built for sites where ACF powers the majority of content and native search falls short.

Compliance & Security

WP Secure Forms

A secure form builder designed with HIPAA compliance in mind. It encrypts form submissions, controls data retention, and provides the audit trail healthcare and sensitive-data clients need, all without sacrificing a straightforward form-building experience.

Engagement & UX

WP Quiz Builder

A lightweight quiz builder for embedding simple, interactive quizzes directly in WordPress content. Built for clients who need engagement tools without the overhead of a third-party platform or a bloated quiz plugin.

The Process

How we build a WordPress site

  1. 01

    Discovery & Planning

    We start by understanding your goals, content structure, integrations, and technical requirements. This is where we confirm platform fit, define custom post types and field structures, and map out any third-party connections before development begins.

  2. 02

    Environment Setup

    We configure a clean staging environment (server, WordPress core, security baseline, and development tools) before a single line of custom code is written. Getting the foundation right at this stage prevents problems at every stage after.

  3. 03

    Theme & Template Development

    Custom theme development begins from the approved design system. Templates are built component by component, with mobile responsiveness, performance, and accessibility built in throughout rather than layered on at the end.

  4. 04

    Plugin Development & Integration

    Custom plugins are built and third-party integrations are connected and tested in the staging environment. API connections, careers feeds, form configurations, and any custom functionality are validated before content goes in.

  5. 05

    Content Migration & CMS Configuration

    Content is migrated or uploaded into the CMS, custom fields are configured for your team's workflow, and the content entry experience is refined so managing the site is intuitive rather than a developer task.

  6. 06

    QA, Launch & Handoff

    Internal QA covers cross-browser testing, Core Web Vitals, form submissions, redirects, and security checks. After your sign-off we handle DNS cutover, analytics validation, and Search Console submission, then walk your team through the CMS before we close out the project.

FAQ

Frequently asked questions

Do you build on Gutenberg or a page builder?

We build on WordPress with Avada as our primary development framework, but we're not religious about it. For certain projects, particularly those with complex layouts or client-managed content needs, we evaluate the right tooling for the job. What we don't do is pick a page builder because it's easy for us. We pick what's right for the site.

Can you take over a WordPress site someone else built?

Yes, and we do it regularly. We start with a site audit to understand what we're working with (codebase quality, plugin stack, security posture, performance baseline) and give you an honest assessment before we commit to anything.

Do your custom plugins get maintained after launch?

Yes. Custom plugins we build are maintained as part of your support plan. We monitor for compatibility issues with WordPress core and plugin updates, and push fixes as needed.

Can you integrate WordPress with our specific platform?

Most likely, yes. We've integrated WordPress with a wide range of third-party platforms: CRMs, EHRs, job boards, payment processors, marketing tools, and more. If it has a documented API, we can work with it. Get in touch and we'll tell you what's involved.

How do you handle WordPress security?

Security is built into every site we deliver: hardened configurations, firewall setup, strong authentication, and ongoing monitoring for sites on our hosting plans. We don't treat security as an add-on.

What if we need a feature WordPress doesn't support out of the box?

We build it. Custom plugin development is a core part of what we do. If the WordPress ecosystem doesn't have the right solution, we'll scope and build one that fits your specific need.

Ready to build on WordPress the right way?

Tell us what you need and we'll show you what a properly built WordPress site looks like.

Let's Work Together